runDisney sneakers…fun!! Disney announced yesterday a new alliance with New Balance to make them the official running shoe for runDisney, as well as amateur baseball at ESPN’s Wide World of Sports Complex.
With this alliance comes a snazzy new pair of runDisney New Balance 860v3 running shoes. They are designed after Minnie and Mickey of course. These are limited edition shoes and will be released at the 2013 Walt Disney World Marathon Health & Fitness Expo (which started today!) and future runDisney events.
Amanda from Disney Every Day snapped these photos of the the new shoes first thing this morning at the Expo.
Unfortunately, she reported that they sold out VERY quickly and there won’t be any more available over Marathon Weekend. But if you’re heading out to the west coast for the Tinker Bell Half Marathon, you’ll be able to get a pair there.
Personally, I’m not in love with the design. While I know red, black and yellow are the classic Mickey Mouse colors, it’s not my favorite color combination. Fingers crossed this is the first of many designs runDisney and New Balance will be working on together!
What do you think of the runDisney running shoes? Where you one of the lucky ones to grab a pair?
New Balance and Walt Disney Parks and Resorts Announce Multi-Year Strategic Alliance
BOSTON, MA and BURBANK, CA, January 9, 2013 – New Balance and Walt Disney Parks & Resorts announced a multi-year strategic alliance today that includes exclusive footwear, running-specific initiatives and co-branding opportunities.
This exciting alliance will bring New Balance’s innovative, design-forward athletic footwear to the leading vacation destination in the world, in particular Disney’s thriving sports business. As part of the collaboration, New Balance becomes the official athletic shoe of Walt Disney World Resort, Disneyland Resort and ESPN Wide World of Sports Complex. New Balance also becomes the official running shoe for runDisney race weekends and the official baseball shoe of amateur baseball events at the Sports Complex.
In addition, New Balance also becomes the title sponsor of the track & field facility at the ESPN Wide World of Sports Complex, home of the annual Walt Disney World Cross Country Classic and Disney’s Track & Field Spring Training for high school and collegiate teams. Future initiatives include the creation of maps for the running trails at Walt Disney World Resort and fitness programs for Disney resort guests interested in pursuing healthy options.
“New Balance and Disney share a commitment to quality and innovation,” says Rob DeMartini, President and CEO of New Balance. “We are proud to work with Walt Disney Parks & Resorts to showcase New Balance’s brand excellence and the benefits of an active lifestyle.”
“Our relationship with New Balance complements our company’s efforts to provide healthy options for families during their Disney vacation,” said George Aguel, senior vice president, Disney Corporate Alliances. “We are excited about this new agreement and look forward to working with New Balance.”
To commemorate this alliance, New Balance created a men’s and women’s limited edition runDisney 860v3 running shoe that captures the spirit of two favorite Disney characters – Mickey Mouse and Minnie Mouse. The limited edition runDisney 860v3 will be available for purchase at the 2013 Walt Disney World Marathon Health & Fitness Expo from January 10-12, future runDisney Health & Fitness Expos, special events created jointly by New Balance and Walt Disney Parks & Resorts as well as branded pop-up shops located at the ESPN Wide World of Sports Complex.